Simply put, digital signage is the use of electronic displays or screens (such as LCD or LED screens) to deliver entertainment, information and/or advertisements in public or private spaces outside of the home.
Digital signage is typically deployed as a network of customisable digital displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible. Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences without your budget taking a painful hit.
Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:
- Public information – news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveler information.
- Internal information – corporate messages, such as health and safety items, news, and so forth.
- Menu information – pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
- Advertising – usually either related to the location of the sign or using the audience reach of the screens for general advertising.
- Brand building – in-store digital sign to promote the brand and build a brand identity.
- Influencing customer behavior – directing customers to different areas, increasing the ‘dwell time’ on the store premises, and a wide range of other uses in service of such influence.
- Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
The Golden City Hotel – Digital Signage
Utilising Digital Signage in pubs, clubs, restaurants and hotels has changed the way information is rolled out to customers and patrons.
The Golden City Hotel update their specials board menu daily, to keep their menu fresh without having to print paper menus every day, (or re-write chalkboards or whiteboards).
The digital signage allows for fast, precise and professional updates directly from the user’s computer.
The Golden City Hotel can now display information including specials, functions, events, social media feeds and supplier advertising all on screen, with high visibility and exposure.
The Regent Cinema – Digital Signage
The Regent Cinemas have moved in to the new era of technology, updating their old, static Candy Bar menu, with a state-of-the-art digital signage solution. This allows the Regent to update offers, combos, graphics and video promotions to the screens daily if they choose – instant updates!
The addition of ten 55inch digital displays, to replace ‘paper’ posters at the cinema’s entrance allows the ‘coming soon’ and ‘now showing’ movie posters to be easily updated, and to display a larger volume of posters on rotation. Even motion posters are now being displayed.